In partnership with the Alberta Children’s Hospital, Airdrie’s local Dairy Queen locations are taking part in the 19th annual in-store Miracle Treat Day on Oct. 28, in support of sick children and their families.
With every Blizzard purchased at an Airdrie Dairy Queen on Thursday, net proceeds will be donated to the Alberta Children’s Hospital, which is one of 12 Children’s Miracle Network member hospitals from across Canada.
According to Jill Lindsay, account director at Media Profile, Airdrie residents are encouraged to “make miracles happen” for sick and injured children receiving care at the Alberta Children’s Hospital by purchasing their favourite Blizzard treat at their local Dairy Queen on Oct. 28.
“Each year, DQ employees, franchisees, volunteers, and stakeholders come together on Miracle Treat Day and throughout the year to help raise funds that allow children’s hospitals to provide the best care possible,” she said in a written statement.
She added on average, 35,000 children enter a Children’s Miracle Network hospital in North America each week – that's 5,000 patients per day, or 62 per minute.
Lindsay added since the Children’s Miracle Network partnership began 37 years ago in 1984, Dairy Queen has become a top contributor to the network of hospitals, and has raised more than $44 million to date in Canada alone.
“These hospitals rely on community donations to ensure each child receives the best possible care,” she said. “And what is raised locally stays local, with funds going to the hospital within that community.”
In light of COVID-19, safety protocols will be implemented to ensure customers are served safely, according to Lindsay, including drive-through service, delivery, or pick-up options being available during Miracle Treat Day. Additional protocols such as mandatory masking and social distancing must be adhered to for anyone venturing to Dairy Queen.
Community members who are interested in learning more about Miracle Treat Day are encouraged to visit miracletreatday.ca or follow along on social media with the hashtag #MiracleTreatDay.
All three Dairy Queen Grill & Chill locations in Airdrie are participating in Miracle Treat Day, including the Edmonton Trail location, open from 10 a.m. to 10 p.m., the Kingsview Market location, which is open from 10:30 a.m. to 10 p.m., and the Coopers Boulevard location, which is open from 11 a.m. to 9 p.m.
Carmen Cundy, AirdrieToday.com
Follow me on Twitter @carmenrcundy
