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Discover the World of Flavours at Wine and Beyond Airdrie

SPONSORED CONTENT – With an unparalleled selection that caters to every taste and budget, Wine and Beyond is more than just a liquor store—it's an experience.

The world of flavours and choice has arrived at Airdrie. Wine and Beyond, where customers can experience over 6,800 different bottles across wines, spirits and beer, plus shop for accessories, or taste pours from on-site vendors, is now open on the city’s Main Street. With an unparalleled selection that caters to every taste and budget, Wine and Beyond is more than just a liquor store—it's an experience.

Boasting an impressive inventory, Wine and Beyond in Airdrie is not just one of the largest selections in Alberta, it’s a contender for being among the most extensive in Canada.

“Let me be the first to welcome the community of Airdrie to Wine and Beyond!” says Riley Masters, Operations Manager. “Our team and I are looking forward to opening our doors to this growing city.”

Masters continues, “From the amazing selection of wines from around the world, the deep and rich flavours of bourbons, and the artistry of Alberta’s craft beer industry, thousands of items for your perusal await. Not sure what to get? Come on by our Growler bar and try out our selection of hand selected beers, ciders, mead, and spirits! If none of those are to your fancy, we have wine tastings every Thursday, Friday, and Saturday.”

The store has officially opened its doors as of Friday, March 22nd and has grand opening celebrations officially starting on Friday, March 29th. Masters and his team look forward to having you visit the store.

“The big differentiator is our size,” says Ryan Engen, Beer & Spirits Director for Wine and Beyond. “From the rare and exquisite to everyday favourites, the store prides itself on offering something for everyone.”

This expansive selection is meticulously curated by both category directors, Ryan Engen and Chase Brackenbury (Wine Director), who work closely with breweries, distilleries, and vintners worldwide. Their dedication ensures the availability of hand-selected, small-lot or limited-edition bottles that are difficult to find elsewhere. For instance, in celebration of the Airdrie store opening, Balzac Brewing produced a limited-edition Belgian Blonde Ale exclusively for Wine and Beyond.

Wine and Beyond's commitment to excellence extends beyond its shelves. The store was recognized for its outstanding in-store experience, ranking number one in in Western Canada in Leger Research’s 2024 survey results.

“While we do have rare and exclusive items, it’s important to us to stay competitively priced on the crowd favourites and ensure there are items for all budget levels. Our Best Price Promise program has been a staple for years now.” Engen adds.

Whether you are a loyal fan of a particular brand or eager to try something new, the store's vast selection offers endless possibilities.

The friendly and approachable staff are always ready to guide customers through the diverse offerings, ensuring a welcoming environment for both novices and aficionados. Wine and Beyond believes that everyone should have the opportunity to sip, savor, and enjoy the wide range of flavor experiences available.

In today’s world of relentless options, making a choice can be overwhelming. Wine and Beyond aims to simplify this choice by offering an unmatched selection, expert knowledge, and a passion for sharing the joy of discovery. Whether you’re in search of a $10,000 bottle of scotch or a $15 bottle of wine, Wine and Beyond has something to delight your palate and enrich your experience.

Visit Wine and Beyond Airdrie and embark on a journey of exploration and enjoyment. Remember, drink responsibly and savor every sip.

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