There are some things that you should be aware of when trying to determine if a mechanic is an amateur or professional.
Advertising More Than Just Mechanics May Be A Warning
Imagine seeking a mechanic that you can trust that knows your car and how to fix it… then you see an advertisement with a man repairing a car but underneath the advertisement also talks about selling mowers and implements. Professional auto repair shops will use advertisements that are geared to their shop. They will advertise products they use, the cars they work on and the services they provide. Choose one that has a focus on mechanic services.
Advertisement Does Not Focus on The Service
There are many gimmicks that advertisers use depending on the audience. Catchy music or jokes can work in getting the viewer's attention, but the advertisement needs to also talk about the service, the benefit of using the mechanic and create trust to use the mechanic. If the auto repair shop is all gimmicks and no substance, then it may be an amateur.
Proofread and Organized
There are some basic advertising tips to differentiate between an amateur and a professional. One is proofreading your advertisement or billboard. When the spelling is off, this can indicate that the shop is not being managed professionally. Another indicator is that the pictures do not match the advertisement. For example, advertising working on foreign cars and yet the advertisement shows a domestic car.
How to Find A Professional Mechanic
The state of the shop can tell you a lot about the mechanic. If the tools and building are cared for, then this indicates they care about you and your car.
What do others say? If you know someone that has good knowledge about cars, they may be able to recommend a mechanic. Reviews are a great way to determine the professionalism of an auto repair shop.
A professional auto repair shop should give you a priority list. Not everything may need to be fixed at one time. A professional mechanic should tell you what needs immediate attention and what can wait.
If you have a car you will need a mechanic. Advertising is a great way to for auto repair shops to let you know that they are in the area. This is your first impression when looking for a mechanic; the advertising should be professional to inspire and gain trust.
This story was made possible by our Community Partners Program. Thank you Davis Chevrolet for helping to expand local news coverage in Alberta. Learn more.
