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County receives praise for communications efforts

Rocky View County claimed three awards at this year’s Municipal Communicators Conference, which took place in Edmonton, Sept 16-17. The top prize for best print publication was awarded to The Vantage Point, the County’s bimonthly magazine.
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Rocky View County claimed three awards at this year’s Municipal Communicators Conference, which took place in Edmonton, Sept 16-17.

The top prize for best print publication was awarded to The Vantage Point, the County’s bimonthly magazine.

Rocky View was also awarded best public engagement campaign for its Open Space Master Plan marketing campaign, and received and honourable mention in the best marketing campaign category for its Cemetery Services media kit.

Winners were chosen by a panel of judges who based their decisions on a variety of criteria including effective use of budget, campaign elements and strategy, goal of campaign or publication and success.

“I am elated by our triple win at this year’s Alberta Municipal Communicators Conference, but I am certainly not surprised,” said Rob Coon, Rocky View’s Chief Administrative Officer. “Such a resounding endorsement from our municipal peers, combined with the positive feedback we regularly receive from the public at large, indicates that our commitment to establishing authentic and meaningful two-way communication with our citizens is bearing fruit.”

Julie Verch, Rocky View County communications assistant, is thrilled with the awards, which are the first ever won by the municipality.

“I am very excited,” said Verch. “It shows our efforts are being awarded.”

According to Verch, the County has worked hard to improve its communications offerings since a 2009 Ipsos-Reid poll conducted across the county revealed residents thought communication could be improved.

Verch, The Vantage Point’s acting editor, said the magazine’s contributors all work for the County, so they have an intimate knowledge of it. The magazine also uses local imagery wherever possible, she added.

Public awareness campaigns have also been revamped to better convey the County’s messages, said Verch.

According to Verch, the focus on communication may be contributing to the increasing attendance at open houses and higher number of completed surveys.

“We have gotten a lot more input,” said Verch. “There is more interest.”

Council has supported staff in placing increased emphasis on communications, said Reeve Lois Habberfield.

“At every level of our organization, we are committed to engaging in honest and forthright communication relevant to our communities,” she said. “Our recent province-wide recognition is proof of this considerable and ongoing commitment.”




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