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Crossfield conference offering inspiration to women in business

Workshops, speakers and networking opportunities for women will be at the forefront of the 2018 Rural Women in Business Conference in Crossfield May 30.
The 2018 Rural Women in Business Conference runs May 30 at the Crossfield and District Community Centre.
The 2018 Rural Women in Business Conference runs May 30 at the Crossfield and District Community Centre.

Workshops, speakers and networking opportunities for women will be at the forefront of the 2018 Rural Women in Business Conference in Crossfield May 30.

Presented by the Crossfield Chamber of Commerce, the day-long conference aims to help new and established businesswomen get inspired by prominent women leading in the local business world.

“We really want to help women in business,” said Nicole Vanderberg, executive director at Crossfield Chamber of Commerce. “We want them to come to the conference, we want them to feel energized, we want them to know we’re there motivating them. We want them to grow, and we want them to be successful.”

Among those leading workshops is Sarah Kirkpatrick – a hit from last year’s conference – who’s returning to teach women “how to create one month of amazing social media content in a single day.” She’s the owner of Jumping Elephant Advertising.

“Social media is a really big aspect of businesses now, especially in the world we live in. Everything is driven by social media,” Vanderberg said.

Also leading workshops is Switchback Creative’s Suzy Rounce, who hopes to equip attendees with more marketing tools; Jodie Eckhart from Community Futures Centre West, who will teach networking skills tailored to introverts or extroverts; and Meagan Saum, a Women Inspiriter and Resilience Coach, who will teach women not to forget about the self.

The president and co-owner of McKee Homes, Elaine Doel, will be giving an afternoon speech, as well.

While the conference has big segments dedicated to social media, Vanderberg said the conference has a lot more to offer than just the marketing side.

“We’re hoping to give them the motivation they need, but also give them the tools and the tricks and tips they need – so when they leave at the end of the day, they’re leaving with a bundle of information they can use in their work life and in their personal life,” Vanderberg said.

Other speakers include mother and daughter duo Jan and Erin Johnson from Prairie Girl Outpost, and special guests Romona Kossowan and Alicia McMane.

Hosted by Michelle Carre, the conference will be held at the Crossfield and District Community Centre. Tickets are $40 and can be purchased at ruralwomeninbusiness.ca

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