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Bayview RBC branch to pilot new digital-focused banking format

“Everybody is exploring more digital capabilities, and so we are forward-thinking as to how we’re evolving,” she said.

The Bayview branch of Royal Bank of Canada (RBC) in Airdrie is piloting a new way of banking to include an emphasis on digital supports and means of serving its customers. The branch held a ribbon-cutting ceremony to commemorate the transition on Sept. 19.

According to the Airdrie community RBC manager LeeAnna Scott, there will no longer be traditional wickets and cash-on-hand banking offered at the facility. However, the branch will still provide advisors, who will be present to provide a “shoulder-to-shoulder" banking experience for RBC clients.

Scott added the branch is looking to deepen its relationship with clients by adopting digital channels for everyday banking, including the use of mobile banking apps and ATMs.

“We want to stay relevant on our client’s path. We saw that clients are really adopting digital channels for their everyday banking needs,” Scott said.

She added the new and improved banking experience will include various kiosks and tables for clients and advisors to sit down and have a “holistic” conversation regarding their banking needs.

“This branch in Airdrie is one of two in all of Alberta and territories [piloting this], so for RBC, it’s very exciting for us,” she added.

According to the bank manager, RBC clients are adapting to digital channels and have voiced the desire to do banking in different ways than traditional banking.

“Our goal is to be the bank of the future. Everybody is exploring more digital capabilities, and so we are forward-thinking as to how we’re evolving,” she said.

She added the branch will now serve as a meeting place for clients but will still include a full office space together with financial advisors, banking advisors, and partners.

 “The evolution of banking is something that we’re trying to pilot and test, and the team is very excited,” she said.

Carmen Cundy

About the Author: Carmen Cundy

Carmen Cundy joined the Airdrie Today team in March 2021.
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